Secrets of effective negotiations from the Manimama team | Manimama

Secrets of effective negotiations from the Manimama team

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Effective negotiation is a skill that helps achieve mutually beneficial solutions, build trust, and strengthen business relationships. In the business world, where every detail can impact the outcome, the ability to negotiate becomes crucial for success.

In this article, we will share practical tips from experienced professionals who know how to engage partners, persuade clients, and reach set goals. You'll learn how to prepare for negotiations, choose the right tone of communication, understand the needs of the other party, and find a balance between assertiveness and flexibility.


Is it important to prepare for negotiations? What should be considered during the preparation phase?

  • Preparation for negotiations is truly the key to success. It is essential to research information about your partner in advance, clearly define your own goals and limits for compromise, and gather arguments supported by facts. This approach allows you to understand the other party’s position better, avoid potential misunderstandings, and confidently engage in dialogue. Good preparation significantly increases the chances of reaching favorable terms. It fosters a constructive atmosphere where every participant is invested in the outcome. (Artem Shapoval, Senior Lawyer)
  • The better you prepare, the more controlled and confident the negotiation process will be. It is important to clearly define your objectives, understand the possible needs of the other party, and outline the boundaries within which you are willing to compromise. Equally important is to consider various scenarios for how events may unfold and to have a backup plan—this will help you maintain calm and focus even in unpredictable situations. (Yevheniia Ukolova, Bizdev Lawyer)

Why should you research information about a client or partner before your meeting?

  • Familiarizing yourself with information about the client or partner significantly increases the chances of a successful meeting. It is important to fully analyze the initial request, review previous communications, and understand the client’s primary goals. This allows understanding of the client’s needs and demonstrates genuine interest and a willingness to seek tailored solutions. Careful preparation lays a solid foundation for dialogue, making communication more productive and showing the client we are ready for a high-level partnership. (Zhanna Kochevanova, Legal Manager)
  • In my opinion, this research helps gain a deeper understanding of the partner’s needs, priorities, and potential challenges, allowing for dialogue built on a greater level of trust. Moreover, it helps tailor your arguments to the client’s actual requests and propose solutions that are beneficial for both parties. Preparation increases the chances of achieving the desired outcome and demonstrates your commitment and readiness to work towards common goals. (Artem Shapoval, Senior Lawyer)

What core principles do you follow in negotiations?

  • There are several key approaches that, in my view, lead to a successful dialogue. First and foremost, honesty and transparency naturally build trust and create a strong foundation for discussion. It’s also essential to respect the other party’s interests, as no one wants to feel like a very means to someone else’s end. And, of course, flexibility: sometimes a compromise allows both parties to avoid unnecessary complications and find a mutually beneficial solution. (Yevheniia Ukolova, Bizdev Lawyer)
  • In negotiations, it’s important to listen to the other person and to hear them truly — this helps in understanding their actual needs and interests. Another principle is constructiveness, meaning a commitment to finding beneficial solutions for both parties without unnecessary conflict or emotional barriers. And naturally, friendly communication: a warm and calm tone fosters connection and builds an atmosphere of trust. Such principles enhance the effectiveness of negotiations and help establish long-term, solid relationships with partners. (Zhanna Kochevanova, Legal Manager)

How do you structure your arguments to make them persuasive and clear for the other party?

  • It’s essential to focus on logic, clarity, and facts. Structure your points well: use concrete data and examples to support what you’re saying, and pay attention to the partner’s reactions. Listen to their feedback, address objections, and remain flexible — this helps create a dialogue, rather than just a monologue. Remember, negotiations are like a chess match: not only does your strategy matter but so does your ability to respond to the other person’s moves. (Artem Shapoval, Senior Lawyer)
  • Start with a clear statement of your main goal — what exactly you aim to achieve. Back it up with facts or examples so that your position is solidly grounded. But remember: sometimes simplicity is more effective. Listen to the partner, pay attention to their thoughts, and adjust your argument so it’s understandable to them. Avoid lengthy monologues and overly complex language — directness and clarity inspire more trust. Finally, your words must convey that your message is received by the other side. (Yevheniia Ukolova, Bizdev Lawyer)

What should you do if negotiations reach a deadlock?

  • If you feel that negotiations have stalled, take a pause. This allows everyone to reassess the situation. Restate your primary conditions to summarize the main arguments from both sides and refocus on the core issues. Sometimes, it’s helpful to suggest sending a summary of what’s been discussed so both parties can review and prepare for the next meeting. Give yourself and the other side time to reflect — this can open up new paths for moving forward. (Zhanna Kochevanova, Legal Manager)
  • In my view, when negotiations hit an obstacle, taking a break is essential. This pause helps to reset the process and objectively analyze the main points of disagreement. Time for reflection can also reveal compromise options that could satisfy both parties. Shifting the focus to shared goals can also be beneficial, helping everyone concentrate on what unites them. If the situation remains challenging, involving a neutral mediator can be an effective way to overcome barriers and restore constructive dialogue. (Artem Shapoval, Senior Lawyer)

Are there any common mistakes to avoid during negotiations?

  • There are a few common pitfalls to watch out for:

Inflexibility. Insisting on your position without being open to compromise or taking a break can trigger a negative response from the other party.

Failure to listen. It is essential to express your thoughts and listen attentively to your partner. Otherwise, they will quickly notice that you’re only interested in your ideas.

Excessive emotions. An emotional outburst can shift negotiations from a constructive discussion to a confrontation. Staying calm is key to achieving results. (Yevheniia Ukolova, Bizdev Lawyer)

  • There are also a few typical mistakes to avoid in negotiations. First, it’s crucial to listen to your partner — without understanding their needs, finding common ground will be challenging. Second, avoid providing false information that can easily be disproven. This undermines trust but may also lead to the loss of a client. Lastly, maintaining professionalism is vital. Crossing personal boundaries during a conversation can lead to misunderstandings and negatively impact the negotiation process. (Zhanna Kochevanova, Legal Manager)

How should negotiations be concluded to solidify agreements and leave a positive impression?

  • Concluding negotiations is a crucial step that can shape future relations with a partner or client. Start by summarizing all agreements reached, clearly outlining the next steps and deadlines. This recap provides clarity to both sides and helps avoid misunderstandings down the line. If applicable, formalize the agreements in writing—through a contract or another document—ensuring both parties feel secure about their commitments. This approach reinforces a positive impression from the meeting and serves as a strong step toward achieving shared goals. (Artem Shapoval, Senior Lawyer)
  • At the end of negotiations, it’s essential to review key points to be sure everyone remains “on the same page.” This helps prevent misunderstandings and strengthens the agreements made. It’s also helpful to summarize everything in writing, so everyone has a clear view of the next steps. Finally, don’t forget to end on a positive note: thank the other party for the productive conversation and express hope for future collaboration. This small gesture leaves a great impression and lays the foundation for successful future relationships. (Yevheniia Ukolova, Bizdev Lawyer)

As conclusion

Successful negotiations are built on knowledge, as well as the skills of listening, adapting, and fostering mutual understanding. The insights shared by our experienced team members will help you achieve desired outcomes and build strong, long-lasting relationships with clients and partners.

We thank our colleagues for their valuable advice and practical recommendations, which enhance our company’s culture of effective negotiation. Together, we are working toward results while creating an atmosphere of productive collaboration and mutual respect.

We are grateful for your attention and invite you to further communication. Our mission is to help you realize your most ambitious projects, and we are always ready to assist you every step of the way. Stay with us and see you soon in the next articles!

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